Database Guru Arthur Hughes Dies
Database marketing pioneer and author Arthur Middleton Hughes passed away unexpectedly on Aug. 20 at age 86 in Fort Lauderdale, FL.
Metrics
What Retailers Can Learn from Personal Health Apps
When people are willing to hand over data about their heart, sleep cycles, medications, diet and exercise, why can’t retailers collect data without seeming creepy?
Big Data for Smaller Retail: The Most Impactful Data Points
Big data doesn’t benefit you if you can’t analyze it! Untapped data is like a gold mine – it can make you rich, but first you have to sift through the dirt. These are the 5 most impactful data points you need to examine now.
4 Steps to Tame the Data Management Beast
If you’re like most retailers, you struggle with the management of multiple data sources, and this can be particularly damaging to your loyalty and CRM efforts. Here’s a strategy to begin tackling the data management beast.
Retailers Committed to Protecting Consumer Data
NRF pursues establishment of retail information sharing and analysis center.
3 Metrics for Reducing Customer Contact Rates
Inefficiencies in customer service offerings cost businesses millions of dollars each year. After reading this article by Joseph Schnaufer from cleverbridge, you will walk away with the tools needed to reduce rates in the contact center.
Big Data Brings Omnichannel to Life
Big data has become quite the buzzword in all facets of omnichannel selling. It’s being used in both the front- and back-end of operations, in the marketing department, and site … Continue Reading →
Plan Now so Holiday 2013 Keeps on Giving in 2014
Holiday season is a make or break time for retailers. Connecting with customers after the holiday dust has settled reminds them of a positive experience in a way that is more likely to be remembered. Here are some ideas to get your plan started.
7 Steps to Measure Customer Experience Success
Customer experience professionals can’t afford to muddle along with incomplete measurement programs. Fortunately, they don’t have to. In a recent report, Forrester senior analyst Maxie Schmidt-Subramanian uncovered the following seven steps that result in a disciplined, well-rounded approach to systematic measurement practices.
Congress Forces USPS To Delay 5-Day Delivery Plan
The U.S. Postal Service has delayed the implementation of its new five-day mail delivery schedule until legislation is passed that provides the USPS with the authority to implement a financially appropriate and responsible delivery schedule…