Building a file from retail names

| Tim Parry

Imagine a customer walking into your store to buy a gift for a friend. You invest time serving the customer, build a one-to-one relationship, and make

Weak Outlook for Apparel Names

| Tim Parry

The Mixed-Gender Apparel Category Lost About 200,000 Names in the second quarter of 2009, according to New York-based list brokerage services firm ParadsyzMatera.

Basic b-to-b segmentation

| Terry Flynn

Every direct marketer’s career begins with a lesson in the power of recency, frequency and monetary. We are told these simple tools will help you select

Just do it

| Ken Magill

By now the evidence is overwhelming that behaviorally triggered marketing e-mails work like gangbusters that is, when they’re implemented. Trouble is,