How to Market to Your Millennial Shopper

| Daniela Forte

It is safe to say that the millennial demographic is probably the hottest market segment today. Accounting for about 80 million consumers, millennials have a spending power of $1.4 trillion a year, representing 30% of U.S. retail sales. Here is a deep dive look at how you should market to your millennial shopper.

4 Tips to Meet Shoppers’ Expectations Via Mobile

| Matt Strozak

Mobile shopping continues to be on the rise. So it comes as no surprise that brands and retailers continue to invest more and more into this shopping channel. Here are four tips to meet your customer’s mobile shopping expectations.