Back-to-School and College Spending Expected to Reach $82.8 Billion

| Daniela Forte

Total back-to-school spending for children in K-12 and college combined is projected to reach $82.8 billion this year, down from $83.6 billion in 2017, according to the National Retail Federation’s annual survey, which was conducted with research partner Prosper Insights & Analytics. Here are the results from the survey and what it means for the back-to-school shopping season.

3 Tips for Empowering Millennial Warehouse Workers

| Don White

As ecommerce fulfillment experiences rapid change, millennials are both a blessing and a curse. They offer valuable skills and insights but have gotten a bad rap. So how can you counteract the concerns and build a millennial-friendly workplace? Here are 3 suggestions as you bring this generation into your warehouse.

6 Reasons Retail Brands Should Invest in Corporate Social Responsibility

| Charlie Vanek

Connecting to the local communities before the age of Amazon and online shopping was a goal for many retailers. Times have changed and yet today’s consumers want companies to have social awareness by having a people, planet and profit approach to their retail business. Here are six reasons why companies should invest in social responsibility.

How More Brands Are Choosing to Build Loyalty by Giving Back

| Daniela Forte

When customers think about brands that give back, they may immediately think of TOMS, whose mission is to give a pair of shoes to children in need in over 70 countries with every pair sold. Today several other brands have followed TOMS’ lead in their own efforts to give back.

How to Market to Your Millennial Shopper

| Daniela Forte

It is safe to say that the millennial demographic is probably the hottest market segment today. Accounting for about 80 million consumers, millennials have a spending power of $1.4 trillion a year, representing 30% of U.S. retail sales. Here is a deep dive look at how you should market to your millennial shopper.

4 Tips to Meet Shoppers’ Expectations Via Mobile

| Matt Strozak

Mobile shopping continues to be on the rise. So it comes as no surprise that brands and retailers continue to invest more and more into this shopping channel. Here are four tips to meet your customer’s mobile shopping expectations.