Target Ups Its App Game with Cartwheel Integration

| Daniela Forte

Target is making some major moves in its mobile channel, integrating its Cartwheel loyalty technology with its mobile app to show customers nearby deals and offer up coupons to improve the shopping experience. Here is how this could be a game-changer for Target and the mobile experience.

Back-to-School Ecommerce Sales Saw a 3% Increase

| Daniela Forte

Overall ecommerce sales for the back-to-school shopping season increased by 3% over 2016. A recent study by NetElixir found a strong and continuous trend of consumers using their mobile devices for online shopping. Here are some other back-to-school results found in the study.

How Keds Is Transforming in a Digital World

| Daniela Forte

Keds, a popular sneaker brand that has been around since 1916, has seen many changes over the years, but probably none have been as big a shift as its adoption of a digital approach. Here is how this iconic brand is changing with the tides of the digital age.

Destination XL Group Launches Mobile App

| Daniela Forte

Joining a long line of companies catering to their growing base of smartphone customers, big and tall men’s apparel retailer Destination XL Group has launched its first mobile app. Here are some of the features in the new mobile app that the company is using to further provide an enriched customer experience.