Holiday Season Ecommerce Sales to Date Hit $65 Billion

| Daniela Forte

Holiday season ecommerce sales have been very strong to date, generating $65.15 billion, according to Adobe Analytics, an increase of 14.7% over 2016, with each day from Nov. 1 to Dec. surpassing the $1 billion mark. Here are some other results Adobe found through its holiday season analysis.

Target Ups Its App Game with Cartwheel Integration

| Daniela Forte

Target is making some major moves in its mobile channel, integrating its Cartwheel loyalty technology with its mobile app to show customers nearby deals and offer up coupons to improve the shopping experience. Here is how this could be a game-changer for Target and the mobile experience.