It’s hard to think of an apparel category that’s more competitive than jeans, with many legacy and upstart brands vying for casual fashion dollars. In this MCM CommerceChat podcast, Revtown co-founder Henry Stafford talks about the company’s disruptive approach, recent partnership moves, DTC roots and where it’s headed.
Online sales on Thanksgiving Day were a record $3.7 billion, according to Adobe Analytics, up 28% from 2017, making it the fastest growing retail day in ecommerce history. It was also a very mobile-friendly holiday, with orders from smartphones representing 36.7% of all sales and driving 54.4% of site traffic, Adobe reported.
Nordstrom is launching a revamp of its customer loyalty program, incorporating a traditional point system and benefits from its previous program while offering enhanced personalization. Here are some of the new features the loyalty program is expected to offer its members.
Nordstrom reported a healthy 23% increase in ecommerce sales for the second quarter, accounting for more than a third of the company’s total sales, which were up 7% over last year.
Nordstrom, Inc. announced an increase in its net sales of 2.5% and an increase in comparable sales of 1.2% percent for the nine weeks ended December 30, 2017, compared to 2016. See what the fiscal 2017 expectations Nordstrom set going for the rest of the year.