How Lane Bryant Puts the Customer First at Every Touchpoint

| Daniela Forte

Putting the customer at the center of everything a brand does is vital to success in retail and ecommerce. In the latest MCMCommerceChat podcast, Bruce Pullens, Director of Customer Strategy and Insights for Lane Bryant, discusses why a customer-centric approach is critical and what it looks like within his company. Listen to what Pullens has to say about how retailers can achieve this.

Retail Transformation: Strategies to Make “Fulfill From Store” A Reality

| Brent Felker

It’s hard to escape the chatter claiming the death of the traditional retail store. And, when stores do go bankrupt, we hear the same explanation: Ecommerce and direct-to-home delivery has turned brick-and-mortar retail into an outdated model for serving customer needs and desires. Here are some key areas to think about when fulfilling from a retail store.

Walmart Launches More Pickup Towers

| Daniela Forte

Walmart announced the expansion of its pickup program by adding 500 more pickup towers to stores across the country. See what new add-on Walmart is implementing with this expansion.

Bringing the Omnichannel Retail Approach In-Store

| Bart Mroz

Instead of fighting rising online sales, retailers should embrace digital to drive more sales in-store. By creating a true omnichannel approach, retailers can better serve customers, open avenues for more transactions and increase overall sales. Here are ways retailers can develop a deeper connection with customers.