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Shopify: Optimizing Ecommerce SEO

| Hazel Raoult

Shopify is a great choice for smaller merchants looking to boost online sales as ecommerce booms. However, many of them tend to overlook the necessity of SEO optimization. While we’ve all heard how important this is, it still remains a voodoo-like mystery to some. Here are some benefits of a well-executed Shopfy SEO strategy.

Full-Funnel Optimization: Cultivating Success

| Mark Aronoff

Instead of examining their funnel from a sales or marketing-focused perspective, marketing and sales need to work together to examine how both of their activities contribute to conversions. This perspective, called full funnel optimization, is essential to maximizing your business’s revenue.

Personalizing Your Messaging for Pet Owners

| Jaime Singson

Pet owners are an expanding segment of the population in the United States. Personalizing creative for a large variety of consumers is neither impossible nor cost-prohibitive. Here’s why it takes a two-pronged approach that combines good targeting with dynamic creative tools.