When a Package is Just a Cardboard Box

| Tim Parry

Your customer should be able to take one look at the box on his front step and say, “Hooray, my order from (X Merchant) is here” without having to squint at the shipping label to determine the sender. Here’s why a branded box can make all the difference.

Storified: Operations Summit 2013

| Tim Parry

Operations Summit 2013, the only conference exclusively about direct-to-customer operations and fulfillment, was held April 23-25 in Columbus, OH. Here are some of the top tips and testimonials from Multichannel Merchant’s show.

How to Make Your Packaging Products Reorder-friendly

| MCM staff

In marketing, emphasis is often placed on the initial efforts to get a customer interested in a product or service. This is a natural part of the sales cycle, of course, but it tends to overshadow the very important aspect of repeat business and the contribution it makes to overall success. Here’s why giving your customers the tools to easily return and purchase additional units of what your business offers is actually just as important as the advertising that brought them to you in the first place.

Join us for the 2013 Operations Summit Conference

| MCM staff

Direct-to-customer merchandise sales are skyrocketing. Whether you sell to consumers or businesses, your direct-to-customer sales will be a crucial part of future growth and strategy. Which is why we are inviting you to attend the only conference exclusively about ecommerce and catalog operations & fulfillment: the 2013 Operations Summit.

Tips for Packaging Optimization

| MCM staff

Multichannel merchants can never hear enough tips about how to better package their nproducts for shipping. Learn how to improve your packaging optimization.