In yet another mega merger in the retail sector, U.S.-based credit card processing firm Vantiv is acquiring UK-based payments technology firm Worldpay in a deal worth $9.94 billion, after J.P. Morgan withdrew its interest in Worldpay. The move give Vantiv greater access to the lucrative European ecommerce and digital payments market.
Today most people use their smartphones to research and browse products before buying online or at a physical store. However, more than half of all online retail traffic in Q4 2016 came from mobile consumers. So why is compelling them to complete mobile purchases proving so elusive? Here is how retailers should use payments to capture mobile-first customers.