Ecommerce Email Personalization Made Easy

| Katie May

If you’re looking to personalize customer communication, sending batch-and-blast emails simply won’t work. They want relevant messages based on what you know about them, but often don’t get it. Here are some suggestions on how to make it personal for them.

Individualization is the Next Step in Advanced Personalization

| Roland Gossage

In the modern maze of countless ecommerce sites and a constant increase in competition, providing shoppers with personalized shopping experiences has become crucial for retailers and customers are noticing. Here are a few top factors to focus on to offer a true individualized experience.

The Top 6 Innovations in Online Customer Experience

| Ohad Rozen

Customer experience is the new frontier of business differentiation. Eighty-nine percent predicted that by 2016, they will separate themselves from their competition on the basis of customer experience—more so than product and service Here are six top innovations that will benefit retailers.

Technology Allowing Brands to Survive, Thrive Amidst Disruption

| Daniela Forte

Doomsday predictions of a “retail apocalypse” notwithstanding, industry disruptions including thousands of store closings and many bankruptcy filings provide opportunities for brands to grow their customer relationships, according to a new study from Deloitte Digital and Salesforce. See what types of disruptions are paving the way for a retail renaissance.

Why Brands Have a Gen Z Loyalty Problem

| Ed Burek

When it comes to Gen Z, brands have a loyalty problem. According to National Retail Federation, only 36% of Gen Z feel a strong connection or loyalty to a brand. Here is why Gen-Z customers can be the hardest to please and what retailers need to do to keep them coming back.

Birchbox Upgrades Mobile App to Increase Upsell, Engagement

| Daniela Forte

In an effort to increase upsell to its most loyal customers, Birchbox has revamped its mobile app after looking at the metrics and finding some of its most engaged customers were using it. Learn about some of the app features that offer a more personalized experience for the subscription service’s mobile customers.