Doomsday predictions of a “retail apocalypse” notwithstanding, industry disruptions including thousands of store closings and many bankruptcy filings provide opportunities for brands to grow their customer relationships, according to a new study from Deloitte Digital and Salesforce. See what types of disruptions are paving the way for a retail renaissance.
In an effort to increase upsell to its most loyal customers, Birchbox has revamped its mobile app after looking at the metrics and finding some of its most engaged customers were using it. Learn about some of the app features that offer a more personalized experience for the subscription service’s mobile customers.
Retailers are looking at loyalty differently these days. They’re re-examining their entire approach to loyalty programs as a whole, including the concept of rewarding customers based on frequency and value of purchases, and plastic loyalty cards are on the wane. This study by Newstore reveals how to drive personalization and engagement both online and in-store.