From Big Data to Big Personalization

| Daniela Forte

Using big data will ensure that companies can learn more about consumers and use the information they have through an effective personalization and segmentation, according to this infographic by Monetate.

A Snapshot of Shipping and the Customer Experience

| Daniela Forte

How important is shipping to the overall customer experience? According to a recent Exolevel Seamless Retail Study it is very important. Eighty-one percent of respondents said it is important for the retailer to enable them to pick up or arrange for delivery of their purchase.

Consumers Buy More When Retailers Get Personal

| Daniela Forte

Survey results from MyBuys and the e-tailing group reveal customer-centric marketing – the ability to engage consumers in one-to-one conversations across the customer lifecycle and all touch points – increases buyer readiness, engagement and sales activity, according to a press release from the e-tailing group.

How to Design Beautiful Online Shopping Experiences

| Terry Costa

Fashion, beauty and apparel brands selling online are quick to adopt innovative ecommerce technologies and tactics that assist in showing off their products to their best advantage. Here are some early-adopter best practices used to ratchet up satisfaction with the online buying experience, that any retailer looking to improve online conversions and average order value, can borrow from.

3 Big Ideas Retailers Won’t Achieve by 2013

| Dan Darnell

Looking back at 2012, a handful of trends have dominated headlines in the ecommerce and retail space. These include the so-called omnichannel experience for consumers across all touchpoints, heightened privacy concerns and the use of big data to increase customer engagement and drive sales. While progress has been made in all three areas, none of them will come to fruition by the end of 2013.

Brands Need to Reduce Operations Friction

| Jim Tierney

Reducing friction, which can lead to customer risk, cost time, aggravation, complaints, and negative word of mouth, is imperative for brands today. Find out how to reduce any potential operations friction.