Don’t Just Personalize Customer Experiences, Localize Them
Every brand knows that broad, blanketed marketing messages are no longer effective. Personalized customer experience is becoming more vital than ever to an organization’s success.
Personalization
Retail Bloopers and the Role of Attribution in Delivering an Omni Experience
Retail bloopers cause frustration for customers but are also a real threat to understanding the influence marketing is having in the entire customer journey to conversion.
The 5 Lifecycle Stages of an Online Shopper
Managing your customer relationships based on lifecycle stages is a powerful way to increase engagement and loyalty. Here’s why deployment of data-driven retention campaigns improves your ability to engage, monetize and retain customers, resulting in long-lasting customer relationships and an improved bottom line.
Joinem Enters the Ecommerce Marketplace Fray
Even as Jet.com prepares for its highly anticipated launch and Amazon seeks a win with Prime Day, startup Joinem is entering the ecommerce marketplace fray.
The Underwear Expert Launches the Curated Underwear Club
The customizable underwear-of-the-month club allows men to receive underwear from The Underwear Expert that are selected for them based on a simple questionnaire that can be easily filled out online.
Rakuten Acquires Fits.me
Rakuten expects Fit.me to further strengthen its ecommerce offerings and marketing solutions by providing a greater personalization of the retail experience for shoppers while driving operational insights and efficiencies for retailers.
Mobile, Omnichannel, and Personalization Take Center Stage
Another IRCE has come and gone, and attendees left thinking we’re much closer to a true omnichannel shopping experience than at this time last year. In this report by Multichannel Merchant, you will learn what we learned at IRCE 2015, including…
The Surprising Power of Limited Choice
While your average shopper may think that they like the idea of having every imaginable product available through one shopping portal, in reality nothing makes them more miserable.
Practical and Sexy: Giving B2B Ecommerce Sites Just Enough B2C Zing
How do you add some B2C sex appeal to your B2B ecommerce platform, in a rational, cost-effective way? Here are some practical steps to show you how.
Product Recommendations + Ratings and Reviews = Smart Purchase Decisions
Product recommendations and ratings and reviews are both an important part of the personalized customer experience. Using these two tactics allows your customers to make smart purchase decisions and keeps them loyal to your brand. Using ratings and reviews as a strategy helps leverage product recommendations to show high-rated products more often.