B2B ecommerce, B2B marketing, B2C ecommerce, B2C marketing, ecommerce, ecommerce website, personalization, website personalization, product personalization

B2B Merchants Provide a Personal Experience to Customers

| Daniela Forte

Providing a personalized optimal experience for your B2B customers is vital in today’s B2B industry. How are you providing the right experience for your customers? In this MCM Executive Summary report you will see how various B2B merchants are connecting with their consumers and what is needed to be successful.

The Road to Personalization for Retailers

| Jason Fordham

Without personalization, brands often fail to leverage important contextual data, resulting in up to $5 million in lost revenue over just a few years. By implementing these five quick steps with these key targeted audiences, retailers can begin the path to personalization.

What’s Your Sign? Using Zodiac Symbols to Determine Messaging

| Tim Parry

Can someone’s date of birth determine what sort of messaging they will respond to? Alex Pratt, founder of direct-to-customer reading lamp seller Serious Brands, who is also the chairman of the CatEx Direct Commerce Association in the UK, says someone’s Zodiac sign could determine what sort of messaging they will respond to.

4 Tips for Delivering a Richer Customer Experience

| Tara Sporrer

For online businesses or retailers, the lazy days of summer often pose an unfortunate reality – one that traditionally includes less attention from consumers and slower sales both online and in-store. Here are four tips to beat those late summer time blues for your business.

Bonobos Again Wins Award as Overall Customer Experience Leader

| Mike O'Brien

Ever-rising expectations call for retailers to be increasingly tuned in to customers’ needs and wants across channels, while consistently delivering on promises and being more flexible and responsive when issues arise. See why Bonobos once again won the award for Customer Experience Leader.