Essential Hardware Launches New Mobile-Friendly Website

| MCM Staff

With the amount of shopping done over mobile phones these days, Essential Hardware feels it’s pivotal to be at the forefront of usability and technology to make shopping an enjoyable experience no matter where you are. Here’s how Essential Hardware relaunched its ecommerce site with mobile in mind.

Moving Toward Mobile Shopping

| Daniela Forte

Consumers are moving away from traditional shopping methods and going to the small screen. See how you can leverage your brand for smartphone users.

Omnichannel, omnichannel fulfillment, omnichannel retail, omnichannel operations, ecommerce, retail ecommerce, Amazon, Amazon.com

Focus on the Ecommerce User Experience

| Ian Goldman

In essence, a positive user experience in the era of tablets and smartphones requires the same core components that have always factored into the formula for customer satisfaction. Here are three steps to perfecting the ecommerce user experience.

Medelita Grows Mobile Traffic 400%

| MCM Staff

A responsive site has clear benefits to ecommerce merchants, and Medelita has seen the benefits. Here’s a look at how smartphone visits and revenues have increased for the healthcare apparel seller.

5 Ways to Attract the Mobile Shopper

| Daniela Forte

There are different ways merchants can attract the mobile shopper, but it may take a little work. In a recent interview at IRCE 2013, Ken Burke, founder and executive chairman of Marketlive, offered 5 ways merchants can begin attracting consumers via mobile devices.