Doomsday predictions of a “retail apocalypse” notwithstanding, industry disruptions including thousands of store closings and many bankruptcy filings provide opportunities for brands to grow their customer relationships, according to a new study from Deloitte Digital and Salesforce. See what types of disruptions are paving the way for a retail renaissance.
While interest in omnichannel is high, execution needs significant improvement. Many retailers, even after years of implementation, still need the right software platform, process and education on how to be effective. And siloed data and legacy systems are no longer sufficient to meet the challenge.