This season, holiday sales are ending on a high note as consumers make a final push to stuff those stockings both online and offline. Sales across all devices are up. Discover what big retailers are doing for a final push, what items consumers are picking up this season, and where they prefer to shop.
Since consumers now search for information in a variety of places throughout the sales cycle — in-store, search engines, retail sites, third-party review sites, etc. — providing consistent, accurate and complete product data is the best way to ensure a great omnichannel shopping experience for your customers. Here are 4 ways that product data is impacting retail tech trends.