Showrooming vs. Webrooming: A Tale of Two Holiday Shopping Trends

| MCM Staff

If showrooming was a holiday trend to watch in 2012, then webrooming – wherein consumers do their research online and then head to the store to actually make a purchase – is the one to watch this holiday season. Here’s how consumers responded to a pre-Cyber Weekend Harris Poll on the two retail trends.

Is Thanksgiving Day Shopping Here to Stay?

| Tim Parry

Despite all the angst and venom consumers spewed towards merchants who chose to open their doors on Thanksgiving night, it appears Thanksgiving Day shopping is here to stay. Here’s why.

2013 is the Year of Mobile Holiday Engagement

| Daniela Forte

Millions of consumers will use their smartphones as an integral part of their holiday shopping experience. According to this infographic from Sparked, winning the mobile commerce game is not simply about tactics during the holiday season. It’s about building relationships, loyalty, and mutual interactions throughout the year.

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3 Ways Ecommerce Can Mimic the In-Store Experience

| Jeff Hunt

New technologies and approaches are working hard at enabling online retailers to more successfully mimic the real store feel to drive brand loyalty and boost sales. Here are three tips merchants can leverage to deliver more successful in-store experiences on the web in today’s market

Shaky Consumer Confidence Could Affect Seasonal Hiring

| Erin Lynch

Even though merchants are gearing up for the additional hiring of seasonal employees this holiday, a new report has found that “shaky” consumer confidence and an increased in efficiencies in the retail space could prevent seasonal hiring from hitting the great heights it did in 2012.