The Understated Relationship Between Email and Ecommerce
Email is considered one of the most established forms of digital communication today. And it plays an important role in ecommerce, according to this infographic by dotmailer.
ReTargeting
Personalization is Key to Snagging Valentine’s Day Shoppers
The key to snagging the Valentine’s Day customer is personalization, according to a recent research study that compares and contrasts the differing online shopping behavior and purchase activities of American men and women in the shopping process for Valentine’s Day.
7 Tips for Messaging a Delay in Shipping
But despite the best efforts of retailers, if Mother Nature throws a wrench in shipping plans there is little that can be done to control the last mile of the online shopping experience. Here are seven tips for customer service teams that need to communicate a delay in shipping to customers.
Catalogs and Amazon are Major Holiday Concerns for Retailers
The Amazon effect, customer acquisition and shipping are among the hot topics on the minds of merchants as they head into holiday 2013. See how merchants are preparing for the holiday.
Email Volume, Open Rates Both Rise
Overall email volume for the second quarter of 2013 increased 17.9% over the same period in 2012, and unique open rates increased 7.2% year-over-year, according to the Q3 2013 email benchmark report by Experian Marketing Services. Here’s what the report uncovers about other email trends, including mobile.
Wayfair.com Enters Partnership with Quill
Home goods retailer Wayfair.com has joined forces with Quill a B2B office provider, to offer a selection of home and office products on Quill.com, according to a press release.
Office Oxygen Breathes New Life in the Workplace
When Trainers Warehouse first launched in 1993 the most popular marketing tactic was the catalog. But when president Sue Landay decided to launch a sister retailer, Office Oxygen, earlier this year she quickly realized the power social media can have on brand exposure.
Video Adds Value to Ecommerce Marketing
Video can be used to promote products after people have visited your site and/or placed an order, with an incentive to make another purchase. It can also be used to attract visitors to your site as they’re surfing the web or conducting web searches for specific items.
Why De-averaging Helps Assure Best Recommendations
De-averaging helps assure that your product recommendations will deliver lift because that single best answer just isn’t as relevant to all customers.
Before You Remove Your Yahoo Subscriber
With the news that Yahoo will be reclaiming IDs that have been inactive for 12 months or more, it is natural that email marketers are concerned about what this will mean for their email marketing strategy.