The Shopping Trends of the Working Consumer

| MCM staff

Online shoppers are finding more and more ways to shop than ever before. They are using smartphones, tablets, traditional PCs, and most often, a combination of the three. This modern shopper is ready to buy whenever and wherever they chose, even if it means while at work. In this infographic from Monetate, the ecommerce personalization company, you will see the various trends of this shopper including the days and times of the week they shop, and the types of devices they use to make online purchases.

Amazon Tops ForeSee Mobile Satisfaction Survey

| MCM staff

Amazon extends its domination of ecommerce into the mobile platform, according to the ForeSee Mobile Satisfaction Index: Holiday Retail Edition. In the survey, which was conducted of more than 6,200 consumers during the peak holiday shopping season between Thanksgiving and Christmas, the online marketplace scored highest among 25 of the top mobile commerce companies.

How to Win Your Customers Back

| MCM staff

It’s never fun to see a customer take their business elsewhere, but it does happen. In this infographic from 360 Connext, you will learn a few simple techniques that will make it easier for your customer to give you, and your brand, a second chance.

3 Top Retargeting Strategies for 2013

| Michael Briggs

Many advertisers have made adding or expanding retargeting advertising a priority for their digital marketing campaigns in 2013. As this opportunity continues to be a cost-effective means to increase conversions from existing traffic sources, the space will get more competitive and prices will continue to rise. This points to the need for marketers to be more sophisticated in deploying retargeting programs, leveraging stronger strategies than many currently in use.

4 Ways to Keep Your Online Brand on the Nice List

| Eric Bosco

This holiday season and continued into 2013 could be the year to execute sophisticated target campaigns. But what if you are a family-driven brand worried about protecting your image? Here are four tips that you can take in order to protect your online reputation while reaping the rewards of automation.