Same day delivery represents an opportunity area for retailers as delivery partners can make it a reality across a wider swath of the country than Amazon, which covers 27 U.S. markets at present, according to a new report from L2. See what other insights the report uncovered, including consumer expectations for fast shipping and how one major retailer is pivoting to the new reality.
Same day delivery
Even when bias is completely unintended and based simply on business rules, perception can often be taken for reality. Thus Amazon did the right thing, reacting to protests by expanding free Prime Now service to minority neighborhoods in New York and Boston, and should quickly follow suit in Atlanta, Chicago, Dallas and Washington DC.