Cart abandonment is a persistent problem for ecommerce brands. A sluggish or confusing checkout gives shoppers more time to reconsider their order and leave without paying. But with simpler, faster checkout processes, you can encourage them to follow through with each purchase. Here are 3 steps you can take to reduce abandonment.
Add another cart abandonment headache. A new Baymard Institute study shows 18% of shoppers have abandoned a checkout in the last three months because they didn’t trust a site with their credit card information. Visual upgrades underscoring a perception of security and trustmarks were two suggested remedies.
The clash of the titans goes on: Amazon rolls out free, one-day shipping for Prime subscribers, and Walmart immediately counters with a free next-day shipping offer of its own, with a $35 threshold to qualify and no membership requirement.
Here’s the situation: You put a lot of work into your ecommerce strategy and an initial steady growth in sales proved hopeful. Here are five fundamentals to consider for your ecommerce business.
Getting people to convert on your ecommerce site can be a bit of a challenge. In fact, one of the most common reasons for cart abandonment has to do with shipping, taxes and extra fees. This infographic by ShipBob reveals why shoppers aren’t converting on your ecommerce site.
As a retailer with an ecommerce site, it can be difficult to keep up with the ever-evolving changes of consumer expectations. Retailers are expected to pay attention to the latest trends to be successful, including where to shop, reasons for cart abandonment, actions taken to qualify for free shipping and return preferences. Here is what retailers need to know about how ecommerce is changing at a rapid pace.