6 Effective Digital Strategies to Boost Conversion Rates

| Bart Mroz

Before the Internet even existed, retailers relied on an assortment of strategies and market intelligence tactics to boost sales—including promotions, direct mail, catalogs, window displays, focus groups, surveys, and ads. Here are six effective strategies to enhance your conversion rates.

Adamandeve.com Launches Global Shopping Cart

| MCM Staff

Adamandeve.com, a pure-play ecommerce site for adult products, announced the launch of its international shopping cart, or ICart, on its flagship website. See what this global expansion means for the brand.

ecommerce, ecommerce analytics, ecommerce checkout, ecommerce shopping cart, online shopping cart, shopping cart abandonment

How True Checkout Abandonment Can Be Reduced by 13%

| MCM Staff

A site abandonment survey of more than 60,000 ecommerce shoppers by Bizrate Insights found that retailers can reduce abandonment of those customers who visited with the intent to buy, but didn’t complete a purchase, by listening to their problems and their proposed solutions. See more about what the survey revealed and what it means for your business.