Shore up your site search

| Ken Magill

Imagine a shopper walking into a men’s apparel store looking for a black suit. Then imagine a clerk telling him the shop doesn’t carry black suits and

In Memoriam

| MCM staff

Alan Rimm-Kaufman, founder of online marketing consultancy The Rimm-Kaufman Group, died July 18 from leukemia at the age of 41. Senior writer Tim Parry

Redesign with SEO in mind

| Jill Kocher

A site redesign or switch to a new platform is kind of like a rebirth it’s one of the most exciting and nerve-wracking times for the entire Internet marketing

Takeaways and Tips to Improve SEO

| Tim Parry

What you do with your SEO may not be visible to the naked eye, but it’s picked up by the search engines. And the better you do SEO, the greater the chance a consumer will find your e-commerce site via Google, Yahoo, MSN and the rest of the search engines. And increased traffic equals more revenue.

SEO tactics to avoid

| Jill Kocher

You know there are search engine optimization tactics you should steer clear of. But which are the worst of the worst? The list of SEO tactics to avoid