Ecommerce Grows with Short Holiday Shopping Season

| Daniela Forte

With the official start to the holiday shopping season just days away, shoppers are ready to tackle the short holiday season. This infographic depicts the latest trends this holiday season and how much shoppers are expected to spend.

SEM, SEO, digital marketing, digital marketing trends 2016

SEM Tops Online Retail Customer Acquisition Tactics

| MCM Staff

Search engine marketing is lauded by 85% of retailers as one of the most effective customer acquisition tactics, according to the 2014 Shop.org/Forrester Research Inc. State of Retailing Online study. Here’s a look at what others

World Cup Brings Rise in Soccer, and Fùtebol, Searches

| MCM Staff

Soccer-related searches in the month of June increased by 280% compared to May, according to a study of consumer search behavior performed by SLI Systems. What’s more, searches from Brazilian consumers showed a similarly dramatic increase.

How Zachys Improved its Site Search

| Tim Parry

When Victor Castro joined Zachys Wine & Liquor in October as its Director of Ecommerce, he knew an improved user experience would be atop his priority list. In this video, Castro explains the steps Zachys and SLI Systems took to quickly improve its site search.