An independent study of 1k consumers found that 17 percent of consumers report having had their credit cards declined during card not present (CNP) transactions and as many as one-third of these declines were unnecessary. The result is consumer aggravation, increased operational costs for banks and credit card companies and as much as $40 billion in lost revenue for online retailers. 41st Parameter, a part of Experian, released the data from its TrustInsight division.
In today’s hyper-connected environment, producing slow-loading or unavailable content is equal to providing no digital content at all. While the challenge to produce always-on, high-performing content is daunting, the truth is, it can be done. In fact, it starts with some relatively easy first steps.