cart abandonment feature

Cart Abandonment: 3 Ways to Reduce It with Better Checkout Experiences

| Kia Saedi

Cart abandonment is a persistent problem for ecommerce brands. A sluggish or confusing checkout gives shoppers more time to reconsider their order and leave without paying. But with simpler, faster checkout processes, you can encourage them to follow through with each purchase. Here are 3 steps you can take to reduce abandonment.