User generated content
Social login is growing in popularity, according to Janrain’s Consumer Identity Trends Survey. The results show that 75% of respondents suffer from password fatigue, and 93% are nonetheless concerned about how their account data is being shared or used. This infographic by Janrain offers more insights about social login behavior.
Like on-demand movies and music, consumers today expect retail on-demand. They are willing to pay more for a fast and efficient shopping experience. This trend is driving retailers to use a variety of innovative offerings, from digital dressing rooms to innovative mPOS technology, to enhance the customer journey.
Social media presents unlimited opportunities for retailers to personalize, influence and enhance the customer journey. A recent report from Boston Retail Partners, “Enhancing Customer Engagement Through Social Media,” identifies five key areas where retailers should utilize social media to improve the customer journey.