It is no longer enough for a brand to simply be present across channels. Companies must incentivize action and engage their audiences seamlessly and consistently across every medium—mobile, social, in-store, online, etc. See how brands can engage with audiences across the channels.
If you want to be a successful marketer, you need to adopt an effective social listening strategy that allows you to communicate with your customers on their preferred channels, in ways that are timely and driven by both interest and convenience.
Folke Lemaitre, founder and CEO of Engagor, a real-time customer engagement, social media, monitoring analytics platform, shared with Multichannel Merchant five ways brands can win at social this holiday season.