Is your login box a welcoming touchpoint or a chokepoint? Obviously, technology has reshaped how we interact with each other. But the importance of being welcoming and hospitable remains true in your online environment. Here’s how to make your login box and the entire experience more like an ambassador and less like a bouncer.
Fragments derived from alternative data are essential to discover more granular consumer behaviors and lifestyles. This helps build better segmentation models and more appropriate customer journeys that offer delight experiences. Insights on consumer behavior and lifestyle can be gleaned through analysis of installed apps.
The time to begin preparing for the holiday season that will account for the majority of annual conversions is now. Brands are expected to get their ducks in a row to ensure a smooth holiday shopping experience for customers. Here are six things brands can do to get their ecommerce site ready for the holiday season.
For an ecommerce business to grow and maintain a constant stream of revenue, it must learn how to increase conversions. One of the best ways to do this is to optimize the payment experience. Here are ways payments can increase conversions.
Providing a superior user experience is not only important to customer satisfaction, it’s also a component in Google’s rankings. Here are four SEO strategies to keep top of mind to improve UX in the dynamic world of ecommerce.