Ecommerce Entertainment Equals Engagement

| Sebastian Hamann

Ecommerce entertainment is a fast-emerging trend merchants will need to build into growth strategies and investment plans. “Showbiz” will be the new ecommerce battleground. The convergence of tech, commerce, brand power and consumer hunger for enjoyable experiences will increasingly drive competitive differentiation.

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5 Top Martech Trends to Keep Track Of in 2023

| Meagan White

Martech in 2022 was reflective of the growing emphasis on customer centricity. This year is all about striking a balance between continued optimization of brand equity, a consistent focus on customer experience and a conscious evolution of engagement.

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Venturing Across the Metaverse

| Immanual J. Kingsley

Metaverse solutions cut across verticals, from healthcare to fashion to manufacturing, but it’s still in its infancy. Think of it like the internet of 1994, when you used Netscape and a dial-up handshake to navigate the web.  As businesses step into the metaverse, this is the right time to experiment with using it as a service.   

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5 Metaverse Marketing Considerations for Brands

| Matt Kilmartin

Marketers are wondering what issues they should be considering as metaverse marketing becomes a must have. Five issues to keep top of mind: balancing branding and performance; campaign buying methodologies; developing new metrics; what customer data will look like; and how to build secure experiences.

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Facebook aka Meta Looks to Open Physical Stores

| Mike O'Brien

A week after a name change to Meta, reflecting its aspirations for the so-called metaverse virtual world, the company formerly known as Facebook is looking to open physical stores to sell gadgets associated with its new vision, according to a report in the New York Times.

brand world Gucci garden on Roblox

Your Brand World Amid Virtual Worlds

| Victoria Kurzweg

The future of brand-building is more than storytelling and design – it’s more about creating a brand world. As our attention moves beyond the screen, stories will become even less linear and more choose-your-own-adventure. Design systems will continue to grow beyond visual elements and into the domains of sound, space and motion.

A Look at Post-COVID Retail: Going 3D to Bring Consumer Spending Back

| Isaac Roth

Our conception of a VR enabled post-COVID retail experience may seem space-aged at first, passing through the temperature sensor and ambling by the ultraviolet sanitizing booth, but ultimately it’s the way retailers can build trust. In the new normal, people may pay close attention to sanitization but they will always value the experience.

Follow the Data, Go with 3D in Retail

| Matt Wisdom

Over 100 retailers including West Elm and Crate & Barrel are using AR design tools such as Modsy to create 3D replicas for themselves. Aggregators like Wayfair and Overstock have also gotten into the swing of things, ramping up 3D offerings for clients and customers. Here are some tips to tap the power of 3D in retail.

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Warby Parker Uses Augmented Reality to Launch Virtual Try-on

| Daniela Forte

Warby Parker is joining the growing group of retailers using augmented reality so shoppers can virtually try on its glasses, a new wrinkle for a company that has let consumers physically sample glasses at home since its founding in 2010. Here is a look at how this new enhancement is changing the brand and decreasing ecommerce returns.