FREEZE FRAME

| Rama Ramaswami

Nothing much may be a perfectly fine answer to give to an old friend who calls to ask whassup. But if that’s how you describe what’s going on in your

SAME OLD SHIP

| MCM staff

MuseumCompany offered a money-back guarantee for on-time delivery One retailer has only one shipping flavor, vanilla Despite rampaging technology, getting

Talking Heads

| MCM staff

I believe the future of the catalog industry is straight up I think it will continue to grow. There is no question that the Web has enhanced the catalog

Last Tangle in Paris

| Jeff Siegel

If you’re fulfilling orders from outside the U.S., you’re in for the trip of a lifetime. Pack this guide to dealing with the snarls of red tape, exorbitant

A Rose Is a Rose

| Ernie Schell

Most new technology firms have trouble stating what they do The technology marketplace is rife with weeds posing as exotic flora. Razor-edged grasses

Fond Farewells

| Linda Water Nelson

You can’t solve the problem by using the prayer routine until everything goes bad Have a plan in place for how the workload will be divided among remaining

MIX MASTER

| MCM staff

In addition to its 970,000-sq.-ft. distribution center, the Cornerstone facility includes a 350-seat call center and a 65,000-sq.-ft. retail store By

Siren Song

| D. Douglas Graham

In May of this year, The New York Times Magazine ran an article about the ruins of the New Economy. Titled The Day After, the story mourned the demise

At Your Service

| Liz Kislik

Organize your menus and prompts to be mutually exclusive Recently, I’ve been asked a half dozen or so questions repeatedly in seminars, phone calls, and