Whether they’re shopping from a smartphone, PC, an in-store kiosk or a catalog, today’s consumers expect a seamless experience across channels and devices. The delivery of that optimal omnichannel customer experience requires a robust order management system (OMS). Here are four questions to think about when deciding whether outsourcing your order management system makes sense for your business.
Online retail is expected to grow 8-12% this year (3x higher than the wider industry growth) with sales predicted to be between $427 and $443 billion, according to the National Retail Federation. This means that online retailers need to be on their A game now more than ever, especially focusing on seamless branding, efficient automation and stellar customer service. Here are four strategies to keep in mind when examining the marketing and shipping aspects of your business.
Shift happens. And right now, there’s a seismic shift in how U.S. consumers shop. After years of being told by ecommerce analysts and experts that “this is the Year of Mobile,” mobile commerce is finally here, and it’s taking the traditional retail model with it. Check out why mobile commerce is changing the way retailers are changing everything when it comes to fulfilling orders and communicating with customers.
What are the key components of creating an excellent shipping and delivery experience for your customers? Chris Kobus, vice president of ecommerce and marketing for Sunglass Hut, discusses with Multichannel Merchant how his brand is able to achieve this on a consistent basis. Sunglass Hut is a finalist for the 2017 Excellence in Customer Experience Awards; finalists and winners will be recognized at Operations Summit 2017, March 27-29 in Pittsburgh.