Having seen success in a 10-store pilot of buy online, pickup in store (BOPIS) program in the third quarter of 2016, Michael Kors plans to roll it out across all of its 300-plus U.S. locations this quarter. The company has also seen success with its new line of wearable technology, and is continuing its pullback from the wholesale channel.
Once again the team at Multichannel Merchant is conducting the annual MCM Outlook survey, which covers every aspect of ecommerce, marketing and operations in the world of direct-to-customer and omnichannel businesses. Please take a few minutes to complete the survey, and be entered to win a $500 American Express gift card, courtesy of MCM. You’ll also be providing valuable data that helps shape our coverage of the industry in 2017 and beyond.
Critical to meeting customer expectations is delivering on the perfect customer order: the right product at the best price, when and where they want it. Find out what the key components are to making this happen, delighting customers consistently and driving loyalty while maintaining operational efficiency.
Having the opportunity to benchmark your DTC operations against your peers will help you determine where you need to focus your effort and investments to reach and exceed customer expectations. For an in-depth discussion on a joint benchmarking study between Multichannel Merchant and F. Curtis Barry & Co., join us at Operations Summit 2017, March 27-29 in Pittsburgh.