ecommerce search

Ecommerce Search: Giving Control to the Consumer

| Twan Vollebregt

If you take a step back and remove your retail or trading or marketing or technology hat for a moment, doesn’t it seem ludicrous we spend so much time trying to control what consumers see in ecommerce search? The idea of giving up control is not one that’s often considered, yet this could in fact be the key to better performance.

ecommerce site feature

4 Ways to Optimize Your Ecommerce Site

| Peter Messana

An ecommerce site needs to be exciting, yet sleek. Engaging, yet simple. Efficient, yet browsable. After all, shoppers assess your site’s visual appeal within 0.05 seconds of hitting the page. So you need to go beyond traditional design elements. Creating a site that optimizes the shopper journey is a more complex endeavor.

magento logo feature

Is Your Magento Site Ready for High Traffic?

| Roman Davydov

Given that one extra second of load time may reduce conversions by more than 4%, such problems can be critical to your success. Therefore, if you’re running a Magento store, make sure you’re able to withstand the load and deliver a quality customer experience even when traffic spikes occur.

CX or CSAT illustration

Connected Customer Experiences, Designed for Today

| James Brooke

Today’s ecommerce architectures are fragmented and disconnected. There are many important components to plug gaps and make customer experiences consistent, with an infinite number of journeys. Creating connected customer experiences that are personalized across all channels takes time, but doing it right is critical.

ecommerce search

Fashion Brands: Site Search Is Key to Success

| Hamish Ogilvy

Consumers don’t want to sift through pages of product listings; in fact, most aren’t looking to scroll past page two of the search results. Fashion brands and retailers that are best equipped for a fast-paced consumer are those who have enabled high-quality site search.

core web vitals web speed illustration

Core Web Vitals: What Every CMO Should Know

| Jake Loveless

Website performance can be a complex topic, and with Google now throwing even more jargon into the mix (Core Web Vitals, anyone?) it’s easy to get lost. Here’s a breakdown of how page speed works, what metrics to pay attention to in order to retain consumers, and how to bring performance marketing into your CMO arsenal.

website accessibility

Overcoming Website Accessibility Roadblocks

| Amanda DiSilvestro

Even if you ignore the increased lawsuits, new ADA laws requiring website accessibility and the boost in traffic you’ll see, it’s important for your site to welcome all users. Marketers, this means you. Unfortunately, working with developers to create an ADA-compliant site is no easy task. Not to worry; here are 8 tips to help you get there.

The State of the Ecommerce Facilities Services Industry

| MCM Staff

The State of the Ecommerce Facilities Services Industry Study analyzes how leading ecommerce companies are managing and improving their facilities, warehouses and logistics strategies and operations. It covers best practices and benchmarks in areas such as strategies, technology and innovation and operations and labor.

“No Results Found”: Addressing the Site Search Dead End Dilemma

| Dori Salisbury

If an eager shopper comes to your website with a product in mind and high purchase intent, but then hits a “no results found” page, at best they’ll attempt a couple of variations of the term before bailing and heading to a competitor. To avoid this bad scenario, here are some tips to quickly redirect shoppers and give them options.

ecommerce site feature

Tips for Creating an Effective Ecommerce Website

| Kathryn Merwin

With ecommerce booming, especially with stores closed amid the coronavirus pandemic, it’s important that your ecommerce website stands out. Customers are more likely to buy from a well-designed, navigable, up-to-date site. Here are some tips to ensure it generates sales and encourages return customers.