Small Retailers Address Need for Marketplace Fairness Act

| Erin Lynch

The National Retail Federation has released a short video featuring small retailers from across the country expressing the online disparity between Main Street retailers and internet retailers, along with the “urgent” need for Congress to address the Marketplace Fairness Act.

Shipping Concerns for Holiday 2013

| Daniela Forte

Merchants are steadily getting ready for holiday 2013 and many have several shipping concerns as they head into this busy time of the year. See what these shipping concerns are this year among merchants.

How to Combat the Threat of Showrooming

| Daniela Forte

Showrooming has been the big catch phrase this year for many crosschannel merchants, but should it be a concern for them? Jim Okamura, managing partner of Okamura Consulting, said in a recent interview at IRCE 2013, that in general it is a threat to most crosschannel merchants.

5 Ways to Attract the Mobile Shopper

| Daniela Forte

There are different ways merchants can attract the mobile shopper, but it may take a little work. In a recent interview at IRCE 2013, Ken Burke, founder and executive chairman of Marketlive, offered 5 ways merchants can begin attracting consumers via mobile devices.

Why Bare Necessities Breaks Down Shoppers by Device

| Daniela Forte

When thinking of ways to attract the mobile shopper, Bare Necessities’ chief marketing officer Jay Dunn is looking at it from a different perspective. In this video, Dunn explains why the user behavior on a smartphone differs from consumers using a tablet and consumers using a desktop or laptop.

Videos Production is Not As Daunting As It Seems

| Daniela Forte

With the holidays steadily approaching, it is important to just get a video online to boost conversion rates for your retail business. This is the advice Simon Mutlu, vice-president of sales for LiveClicker,offered during a recent interview.