L.L. Bean, ecommerce, catalog, ecommerce catalog, Leon A. Gorman, ecommerce pioneer

L.L Bean on Creating Excellence in Brand Communication

| Mike O'Brien

What does it take to create excellence in brand communication? L.L. Bean, an iconic brand, has been doing it right for decades. Brad Mason, the company’s SVP of brand communication, discusses the company’s approach with Multichannel Merchant. The company is a finalist in the category for this year’s Excellence in Customer Experience awards, with the winners announced March 29 at Operations Summit 2017 in Pittsburgh.

The State of Retail in 2017

| Mike O'Brien

What is the outlook for retail in 2017? What macro factors will affect it? How about the continued migration to omnichannel and store closures? Multichannel Merchant Senior Content Manager spoke with Jack Kleinhenz, chief economist of the National Retail Federation at the Big Show in New York to discuss these topics and take a glimpse into the “crystal ball.”

3 Ways to Drive Brand Value for Your Millennial Shopper

| Daniela Forte

Driving brand value for your millennial shopper is important today as this is the biggest generation in history. Millennials want brands to be both unique and meaningful and that is what you need to be in order to grab their attention. This video by Futurecast and Barkley shows three ways you can drive brand value to the millennial shopper.

How Digital Disruptions are Affecting Supply Chains

| MCM Staff

How are digital disruptions affecting supply chains? This question is addressed in a new video from Jim Tompkins, keynote speaker at Operations Summit 2017. See what Tompkins has to say about why businesses must become digitally capable in order to achieve profitability.

Omnichannel, omnichannel fulfillment, omnichannel strategy, retailers, retail, online retail, Operations and Fulfillment, ship to store, ship from store, in-store pickup, OMS Systems, Order Management Systems, order management, order management partner

Creating a Winning Omnichannel Experience

| MCM Staff

How do you deliver a seamless omnichannel experience and avoid margin erosion? In this new video from Multichannel Merchant, Radial executive John Byrde provides insights and tips that can help you achieve both.

power shopper

Who Is the Power Shopper?

| Tim Parry

In this new video, Bala Ganesh, vice president of marketing, and Louis DeJianne, director of retail for UPS, discuss this important customer segment and how to meet their demanding requirements.

Creating an Emotional Connection With Your Customer

| Tim Parry

Launched in March 2013, Wildfang is an online and offline retailer serving up over 50 brands, including its own private label line, of women’s apparel for tomboys. At the NEMOA directXchange conference on September 14, Wildfang co-founder and CEO Emma Mcilroy will discuss how Wildfang is building a movement of badass women through a balanced use of emotional connection and consumer insights.

Why Lingerie Startup True & Co. Ventured Into Catalogs

| Tim Parry

Since its 2012 inception, True & Co. has been revolutionizing the women’s lingerie industry online. So why did True & Co. decide to expand its reach offline and produce a catalog? True & Co. Head of Marketing Anda Pho discusses the reasons in this video interview.

Multi-Device Shopping is Huge in These Countries and Regions

| Tim Parry

Multi-device shopping may be a newer concept in the U.S., but what about other countries, where mobile commerce is a lot more firmly established? In this video, James Smith, EVP Americas at Criteo, discusses how smartphone penetration has helped multi-device shopping grow in certain cross-border destinations.