Consumers in Latin America want to buy goods from U.S. brands. But Latin Americans who want to buy online usually will not. That’s because international shipping prices can price most consumers out of buying from U.S. merchants. In this video taken at NRF Big Show 2016, iguama.com CEO Diego Fernandez talks about how he can help U.S. merchants save on shipping and win Latin American customers.
Cyber Weekend 2015 is in the books, and Multichannel Merchant’s editorial staff put a wrap – and a bow – on Black Friday, Thanksgiving, and Cyber Monday. Watch as Chief Content Director and Publisher Ellen Shannon, Managing Editor Tim Parry, Senior Editor Mike O’Brien and Content Producer Daniela Forte share their insights and impressions of Cyber Weekend.
ChannelAdvisor Executive Chairman and Founder Scot Wingo was gracious enough to do a Google Hangout video interview with Multichannel Merchant on Tuesday to talk about Cyber Weekend 2015. Not only did Scot and Multichannel Merchant Managing Editor Tim Parry discuss Amazon’s strong showing, eBay’s weak strategy, and great surges by omnichannel marketplaces, but they discussed China’s Singles Day, and why Star Wars merchandise didn’t fare well over the Cyber 5.