If retailers are looking at omnichannel as a singular effort, then they are in a good place, says DynamicAction SVP Global Marketing Sarah Engel in this video taken during a break at eTail West in February. If they are looking at channels separately, that’s where they’re missing the boat.
Tmall or JD.com? That is the question, Whether it is nobler to sell cross-border to consumers in China via one ecommerce marketplace or the other all depends on your business goals. In this video interview conducted last month at eTail West, Merkle CMO and EVP of global development George Gallate explains the difference between China’s two largest marketplaces, and how it affects the control you want as a merchant.
Birchbox’ Pooja Agarwal talks with Multichannel Merchant about how the company excels at packaging and why it matters, driving loyalty and wowing customers. Birchbox is a finalist for MCM’s 2016 Excellence in Customer Experience awards, sponsored by Innotrac + eBay Enterprise’s SmartHub division. Come see the winners at Operations Summit 2016, April 12-14 at the Duke Energy Center in Cincinnati.
Less than half (41.9%) of merchants who took the MCM Outlook 2016 survey said their ecommerce sites are set up for global business. And 37.8% of those who say their ecommerce sites are set up from global business say it’s because they have international payment offerings. In this video, Zooz’s Chester Ritchie talks about why merchants need to choose a payment platform that allows comfort for the cross-border shopper.
What does it mean to have CSRs act not just as problem-solvers but as “shopkeepers”of your brand’s unique style? Kara Soulia, director of operations, and Melissa Lackney, operations training and development coordinator for Vermont Country Store, explain the concept, and how they train their agents to extend the down-home feel of the company’s trademark stores to every channel and interaction, while being alert for “cues and clues” that can lead to cross-selling and upselling opportunities.
With its economy soaring and marketplaces showing big signs of success, it’s clear U.S.-based merchants should revisit the notion of selling cross-border into India. While consumers in the U.S. have finally adopted mobile commerce, consumers in India are making it an app-first economy.
What were some of the major themes in handling holiday 2015 returns?
Patrick Allard, VIce President of Sales and Business Development for Newgistics, recently spoke with Multichannel Merchant Senior Editor Mike O’Brien on what his company observed from working with its 450+ retail customers, including the growth in ecommerce returns processing and the impact of trends like free returns and other perks offered by retailers.
You know how the cable guy gives you a 4-hour window of when he’s going to come connect your service, and it’s more like a 6- or 8-hour wait time? … Continue Reading →
You can thank the iPhone and its bigger screens, in part, for the growth of mobile commerce in the 2015 holiday season. But, the iPhone 6 and the 6+ were only part of the mobile commerce growth story, said ChannelAdvisor Executive Chairman Scot Wingo during a break at NRF Big Show 2016.
One of the best avenues for growth for retailers is to go cross-border, and open up a new market altogether, said Tim Hood, the Global Vice President, Strategy and Technology, Retail Industry Business Unit at SAP SE. But coming up with a cross-border strategy is not an easy task… Just ask Target…