Thanks to bigger screens and better user experiences, Bill Siwicki, the Vice President of Mobile Strategy and Research at GPShopper and an adjunct professor at Depaul University Kellstadt Marketing Center, thinks mobile commerce sales could reach 30% of all holiday ecommerce sales in 2015. Watch Multichannel Merchant’s video interview at Shop.org with Siwicki for his thoughts on geo-targeted marketing, apps, beacons, and more.
U.S.-based ecommerce merchants have to figure out how to take this very small part of its business and grow their cross-border sales. And unless you’re a global brand, and you already have some sort of global distribution in place, you should seriously consider using a third-party partner to get your cross-border strategy in place.
Global consumer products manufacturer Newell Rubbermaid grows its global ecommerce presence by focusing on areas is already doing business, and matching that up with where ecommerce is either already big or is emerging quite a bit. In this video, Newell Rubbermaid Vice President of Global Ecommerce Jeremy Liebowitz gives us a look at the company’s cross-border strategy.