Cyber Weekend 2015 is in the books, and Multichannel Merchant’s editorial staff put a wrap – and a bow – on Black Friday, Thanksgiving, and Cyber Monday. Watch as Chief Content Director and Publisher Ellen Shannon, Managing Editor Tim Parry, Senior Editor Mike O’Brien and Content Producer Daniela Forte share their insights and impressions of Cyber Weekend.
ChannelAdvisor Executive Chairman and Founder Scot Wingo was gracious enough to do a Google Hangout video interview with Multichannel Merchant on Tuesday to talk about Cyber Weekend 2015. Not only did Scot and Multichannel Merchant Managing Editor Tim Parry discuss Amazon’s strong showing, eBay’s weak strategy, and great surges by omnichannel marketplaces, but they discussed China’s Singles Day, and why Star Wars merchandise didn’t fare well over the Cyber 5.
Thanks to bigger screens and better user experiences, Bill Siwicki, the Vice President of Mobile Strategy and Research at GPShopper and an adjunct professor at Depaul University Kellstadt Marketing Center, thinks mobile commerce sales could reach 30% of all holiday ecommerce sales in 2015. Watch Multichannel Merchant’s video interview at Shop.org with Siwicki for his thoughts on geo-targeted marketing, apps, beacons, and more.
U.S.-based ecommerce merchants have to figure out how to take this very small part of its business and grow their cross-border sales. And unless you’re a global brand, and you already have some sort of global distribution in place, you should seriously consider using a third-party partner to get your cross-border strategy in place.