Creating a Singular Voice Across All Touchpoints

| Daniela Forte

For shoe and apparel brand Chinese Laundry, it is about having a singular voice across all touchpoints when reaching out to customers as a brand and manufacturer. See what Scott Cohn of vice president of ecommerce for Chinese Laundry had to say in this video.

retail logistics, supply chain optimization, retail supply chain

2 Key Elements for Expanding Cross-Border Ecommerce

| Tim Parry

Merchants are expanding cross-border into new ecommerce markets. But how do they know what country they should target? In this video taken June 2 at IRCE 2015, The GRIN Labs founder Carl Miller discusses some of the some of the prime criteria for expanding into new cross-border markets.

The Fellowship of the Green Pants

| Tim Parry

The Windsor Circle team is very visible at industry trade shows because its team wears green pants. Loud green pants. Here’s how that strategy had paid off in a big way for the customer retention service provider, and why you need to be different to stand out in a crowded room.

Lids’ Clearance Pricing Was Off This Morning…

| Tim Parry

Clearance sales are great… when the prices on the landing page reflect the pricing on the product page. Here’s a look at what was happening Monday at popular licensed sports apparel and accessories site Lids.com, which is holding a 30% off clearance sale.