MULTICHANNEL MERCHANT » VIDEO
VideoMay 01, 2013 8:24 PM By Erin Lynch
J.C. Penney took to Facebook to acknowledge the marketing mistakes it has made over the past year and a half and is now asking customers to “come back” according to a post on its Facebook page.
VideoMar 18, 2013 10:39 AM By MCM staff
Scot Wingo, CEO and founder of ChannelAdvisor, sits down with Tim Parry, senior content manager at Multichannel Merchant, at NEMOA directXchange 2013. In this video, Wingo discusses the growth of the eBay marketplace, why merchants should not waste time building mobile apps, and how couch commerce is changing shopping trends.
VideoFeb 20, 2013 12:28 PM By Dr. Melody King
The reason for the lack of attention to Bing is probably because Google occupies so much mindshare among SEO watchers. However, this doesn’t mean that Bing should be overlooked. Bing and Facebook recently announced that the search engine will power Facebook’s new Graph Search tool, which means that indexing your videos with Bing will help drive traffic to your site from Facebook.
VideoJan 19, 2013 3:10 PM By MCM staff
VideoJan 14, 2013 10:10 AM By Dr. Melody King
Your site visitors like to see what other shoppers are saying about your products, since they’re theoretically honest opinions coming from outside the business. User-generated videos are usually informative and often funny, which can compel viewers to stay tuned longer. To leverage this approach, you need to encourage customers to submit their own videos to your YouTube channel and your website, and you need to manage this content effectively.
VideoDec 04, 2012 7:20 PM By Dr. Melody King
When it comes to product videos, it cannot be a
VideoOct 16, 2012 1:15 AM By Kelly Ford
While marketers have been preparing for the holidays since July, consumers generally begin shopping in November, so there is still a small window to enhance holiday marketing initiatives. The most engaging and effective media for doing so is video. Here are five tips for smarter use of video to make the most of this holiday season.
VideoOct 09, 2012 12:33 AM By Dr. Melody King
VideoAug 01, 2012 7:05 PM By Dr. Melody King
Your product videos can counteract the loss of Google Shopping site traffic this holiday season.
VideoJun 07, 2012 5:10 AM By Dr. Melody King
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