Video ARCHIVE

How eBay is Growing its Share of the Marketplace  Mar 18, 2013 10:39 AM By MCM staff

Scot Wingo, CEO and founder of ChannelAdvisor, sits down with Tim Parry, senior content manager at Multichannel Merchant, at NEMOA directXchange 2013. In this video, Wingo discusses the growth of the eBay marketplace, why merchants should not waste time building mobile apps, and how couch commerce is changing shopping trends.

Don’t Overlook Bing for Videos  Feb 20, 2013 12:28 PM By Dr. Melody King

The reason for the lack of attention to Bing is probably because Google occupies so much mindshare among SEO watchers. However, this doesn’t mean that Bing should be overlooked. Bing and Facebook recently announced that the search engine will power Facebook’s new Graph Search tool, which means that indexing your videos with Bing will help drive traffic to your site from Facebook.

7 Ecommerce Video Predictions for 2013  Jan 19, 2013 3:10 PM By MCM staff

 

Boost YouTube “Watch Time” with User-Generated Video  Jan 14, 2013 10:10 AM By Dr. Melody King

Your site visitors like to see what other shoppers are saying about your products, since they’re theoretically honest opinions coming from outside the business. User-generated videos are usually informative and often funny, which can compel viewers to stay tuned longer. To leverage this approach, you need to encourage customers to submit their own videos to your YouTube channel and your website, and you need to manage this content effectively.

Improve Conversions by Enhancing Product Videos  Dec 04, 2012 7:20 PM By Dr. Melody King

When it comes to product videos, it cannot be a

Video Tips: Preparing for the Holiday Shopping Season  Oct 16, 2012 1:15 AM By Kelly Ford

While marketers have been preparing for the holidays since July, consumers generally begin shopping in November, so there is still a small window to enhance holiday marketing initiatives. The most engaging and effective media for doing so is video. Here are five tips for smarter use of video to make the most of this holiday season.

YouTube vs. Third-party Video Hosting Providers – Which Option is Best?  Oct 09, 2012 12:33 AM By Dr. Melody King

YouTube isn

Google Shopping: Video to the Rescue  Aug 01, 2012 7:05 PM By Dr. Melody King

Your product videos can counteract the loss of Google Shopping site traffic this holiday season.

Pushing Back on Google Penguin: How to Improve SEO with Video Links  Jun 07, 2012 5:10 AM By Dr. Melody King

Google

Social Video Marketing is Bigger Than the Sum of its Parts  Apr 20, 2012 11:54 PM By Dr. Melody King

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