YouTube Makes Video Channels Shoppable

May 17, 2013 6:21 PM  By

YouTube is connecting people with products in a new initiative where they can now shop for products while viewing videos on YouTube channels. According to blog post by Google, which owns YouTube, people use the video site for entertainment, learning a new skill, find new information, and shop for products. 

According to the blog post, YouTube offers an opportunity for consumer goods brands to reach shoppers in the moment and provide them with an easy way to go from watching a video to purchasing a product. 

Google introduced a new channel gadget on YouTube that will enable consumer goods brands to connect consumers directly with retailers throughout the entire YouTube experience, according to the blog post.  It will enable shoppers to move from browsing how-to videos and featured products to finding which retailers carry them, check availability, compare prices and make a purchase. 

TresemmeThe first to partner with Google was Unilever, which is highlighting TRESemmé as the first brand to use this new YouTube channel gadget to showcase their line of hair care solutions, according to the blog post. TRESemmé has generated more than 2.7 million views on their channel.  YouTube can now connect these consumers with products they’re watching in the demonstration videos in a faster more efficient way, shortening the shopping journey.

The new gadget will be available as a premium offering for Google’s consumer goods clients, produced through Gloto, according to the blog post.