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Videos ARCHIVE

Multi-Device Shopping is Huge in These Countries and Regions  Apr 26, 2016 9:04 PM By Tim Parry

Multi-device shopping may be a newer concept in the U.S., but what about other countries, where mobile commerce is a lot more firmly established? In this video, James Smith, EVP Americas at Criteo, discusses how smartphone penetration has helped multi-device shopping grow in certain cross-border destinations.

Why LensCrafters Creates a Single View of its Customer  Mar 25, 2016 3:05 PM By Tim Parry

Omnichannel is a big initiative for retailers, and creating a single view of its customer has helped Lenscrafters get a grasp of it, says Samantha Sakemiller Senior Director of Omnichannel, in this video taken in February 2016 at eTail West.

Retailers Need to See Omnichannel as a Singular Effort  Mar 25, 2016 2:01 PM By Tim Parry

If retailers are looking at omnichannel as a singular effort, then they are in a good place, says DynamicAction SVP Global Marketing Sarah Engel in this video taken during a break at eTail West in February. If they are looking at channels separately, that’s where they’re missing the boat.

Tmall vs. JD.com: What’s the Difference?  Mar 23, 2016 12:59 PM By Tim Parry

Tmall or JD.com? That is the question, Whether it is nobler to sell cross-border to consumers in China via one ecommerce marketplace or the other all depends on your business goals. In this video interview conducted last month at eTail West, Merkle CMO and EVP of global development George Gallate explains the difference between China’s two largest marketplaces, and how it affects the control you want as a merchant.

Birchbox Talks Excellence in Product Packaging  Mar 22, 2016 12:26 PM By Mike O'Brien

Birchbox’ Pooja Agarwal talks with Multichannel Merchant about how the company excels at packaging and why it matters, driving loyalty and wowing customers. Birchbox is a finalist for MCM’s 2016 Excellence in Customer Experience awards, sponsored by Innotrac + eBay Enterprise’s SmartHub division. Come see the winners at Operations Summit 2016, April 12-14 at the Duke Energy Center in Cincinnati.

Do International Payment Offerings Make You a Global Merchant?  Mar 09, 2016 9:44 AM By Tim Parry

Less than half (41.9%) of merchants who took the MCM Outlook 2016 survey said their ecommerce sites are set up for global business. And 37.8% of those who say their ecommerce sites are set up from global business say it’s because they have international payment offerings. In this video, Zooz’s Chester Ritchie talks about why merchants need to choose a payment platform that allows comfort for the cross-border shopper.

Vermont Country Store On Creating Agents as “Shopkeepers”  Mar 03, 2016 10:47 AM By Mike O'Brien

What does it mean to have CSRs act not just as problem-solvers but as “shopkeepers”of your brand’s unique style? Kara Soulia, director of operations, and Melissa Lackney, operations training and development coordinator for Vermont Country Store, explain the concept, and how they train their agents to extend the down-home feel of the company’s trademark stores to every channel and interaction, while being alert for “cues and clues” that can lead to cross-selling and upselling opportunities.

Why India is Becoming an App-First Economy  Mar 02, 2016 1:21 PM By Tim Parry

With its economy soaring and marketplaces showing big signs of success, it’s clear U.S.-based merchants should revisit the notion of selling cross-border into India. While consumers in the U.S. have finally adopted mobile commerce, consumers in India are making it an app-first economy.

Free Returns Offered by More Merchants Than Ever  Feb 16, 2016 4:29 PM By Mike O'Brien

What were some of the major themes in handling holiday 2015 returns?

Patrick Allard, VIce President of Sales and Business Development for Newgistics, recently spoke with Multichannel Merchant Senior Editor Mike O’Brien on what his company observed from working with its 450+ retail customers, including the growth in ecommerce returns processing and the impact of trends like free returns and other perks offered by retailers.

Same-Day Delivery Should Be About Customer Convenience  Jan 24, 2016 10:28 PM By Tim Parry

You know how the cable guy gives you a 4-hour window of when he’s going to come connect your service, and it’s more like a 6- or 8-hour wait time? Well, that might be a big part of the reason consumers are not ready to embrace same-day delivery from the retailers they love. Millennials, especially, […]






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