Videos ARCHIVE

How Blinds.com Engages Customers Successfully with Video  Jul 27, 2014 2:18 PM By MCM Staff

Providing high-impact and visually engaging assistance for common questions and concerns shows your customers that you’re committed to resolving their issues. In this Google Hangout video, Multichannel Merchant Managing Editor Tim Parry discusses video engagement with Robert Reed, Video Producer for Blinds.com, and Kenna Hilburn, Liveclicker’s Senior Video Commerce Strategist.

How an Ecommerce Presence Helped Tacoma Screw Grow  Jul 23, 2014 10:27 AM By Tim Parry

An ecommerce presence has given Tacoma Screw a dive into a bigger market than it had. It once had a traditional footprint in the Pacific Northwest, and now it does orders in all 50 states.

Why Growing Global Ecommerce Matters for Merchants  Jun 30, 2014 6:51 AM By Tim Parry

Pitney Bowes Vice President of Global Ecommerce Craig Reed explains why retailers should be concerned about their global ecommerce businesses, which sectors should invest in global, and what sort of research they should do before they go global.

How Zachys Improved its Site Search  Jun 25, 2014 2:00 PM By Tim Parry

When Victor Castro joined Zachys Wine & Liquor in October as its Director of Ecommerce, he knew an improved user experience would be atop his priority list. In this video, Castro explains the steps Zachys and SLI Systems took to quickly improve its site search.

Retailers Need to be Concerned About Global  Jun 12, 2014 10:01 AM By Tim Parry

U.S.-based retailers may see that International sales are making up less than 5% of their growth, and decide it’s not worth investing time and energy into global ecommerce. But Ken Burke, founder, chairman and CEO of MarketLive, says that should not be overlooked.

Video: MarketLive’s Ken Burke Talks Ecommerce History and Trends  Jun 11, 2014 9:41 AM By Tim Parry

In this video taken at IRCE 2014, Marketlive Founder, Chairman and CEO Ken Burke talks with Multichannel Merchant Managing Editor Tim Parry about the history of ecommerce, and what the ecommerce future holds for retailers.

VIDEO: The Truth About Millennial Shoppers  Jun 11, 2014 6:31 AM By Tim Parry

What’s on the mind of millennial shoppers? Kristina Kennedy of Bigcommerce discusses her research on millennials with Tim Parry of Multichannel merchant at IRCE 2014.

Retailers Need to Prepare for Dimensional Weight Pricing  Jun 10, 2014 12:49 PM By Tim Parry

Dimensional weight pricing means the days of small packages delivered in enormous boxes will soon be over. CHAINalytics Vice President of Supply Chain Operations Irv Grossman talked about the effect dimensional weight pricing will have on shippers at IRCE 2014.

Listrak CEO Ross Kramer on Email Marketing, IRCE Debut  Jun 04, 2014 9:47 AM By Tim Parry

Ross Kramer talks with Multichannel Merchant about best practices for creating back-in-stock alerts, effective use of welcome emails, personalized product recommendations in emails, and recovery of abandoned carts… and he gives us a sneak peek at his IRCE session on email marketing.

How SmartFurniture Wins With Personalization  May 31, 2014 12:33 PM By Tim Parry

Ecommerce merchants have been trying to crack the personalization code for some time now. And the ones that have cracked it, like SmartFurniture, are offering their customers a more relevant experience, and converting at a higher rate than the competition. In this video, SmartFurniture president and CEO T.J. Gentle shows us their path to a personalized experience.






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