3 Ways to Drive Brand Value for Your Millennial Shopper

Content Manager

There are several ways to drive brand value for your millennial shopper.  This video by Futurecast and Barkley highlights three key ingredients that will make your brand stand out among your millennial shoppers.

Uniqueness: As a brand, being unique will drive your pricing authority and it allows brands to be more innovating.

Innovation:  The millennial consumer loves brands that are constantly innovating and being in Beta testing mode.

Meaningfulness:  Millennial consumers want to co-create alongside the brand, they want to make the world a better place,  when you allow that to happen, they will reward the brand by give permission to create new products and services they wan to consume.

Daniela Forte is Multichannel Merchant’s Associate Editor

 

Partner Content

The Gift of Wow: Preparing your store for the holiday season - Netsuite
Being prepared for the holiday rush used to mean stocking shelves and making sure your associates were ready for the long hours. But the digital revolution has changed everything, most importantly, customer expectations. Retailers with a physical store presence should be asking themselves—what am I doing to wow the customer?
3 Critical Components to Achieving the Perfect Order - NetSuite
Explore the 3 critical components to delivering the perfect order.
Streamlining Unified Commerce Complexity - NetSuite
Explore how consolidating multiple systems through a cloud-based commerce platform provides a seamless experience for both you, and your customer.
Strategies for Maximizing Mobile Point-of-Sale Technology - NetSuite
Learn the top five innovative ways to utilize your mobile POS technology to drive customer engagement, increase sales and elevate your brand.