ChannelAdvisor’s Scot Wingo Recaps Cyber Weekend 2015, and Talks Star Wars

ChannelAdvisor Executive Chairman and Founder Scot Wingo was gracious enough to do a Google Hangout video interview with Multichannel Merchant on Tuesday, Dec. 1, 2015, to talk about Cyber Weekend 2015 (which ChannelAdvisor refers to as the “Cyber 5,” meaning the 5 ecommerce shopping days between Thanksgiving and Cyber Monday).

Not only did Scot and Multichannel Merchant Managing Editor Tim Parry discuss Amazon’s strong showing, eBay’s weak strategy, and great surges by omnichannel marketplaces, but they discussed China’s Singles Day, and why Star Wars merchandise didn’t fare well over the Cyber 5.

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