Consumer Demand Shifts Forward This Holiday Season

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With retailers pushing holiday promotions, shoppers responded and began shopping more rapidly and more frequently. In this in video, Scot Wingo, founder and CEO of Channel Advisor, offered some data that allowed them to compare the 2013 holiday season to this one.

“What we’re finding is consumer demand has definitely shifted forward, so it is an earlier holiday this year,” said Wingo.

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