Creating a Singular Voice Across All Touchpoints

Content Manager

For shoe and apparel brand Chinese Laundry, it is about having a singular voice across all touchpoints when reaching out to customers as a brand and manufacturer.

“We try to use the same assets, the same approach and reach out to them whereever they are interacting with our brand,” said Scott Cohn, vice president of ecommerce at IRCE 2015.

 

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