Creating a Winning Omnichannel Experience

How do you meet increasingly high customer expectations for a seamless omnichannel experience, yet still keep an eye on the bottom line? That is the difficult issue facing many retailers these days.

In this latest video from Multichannel Merchant, John Byrde, General Manager, Omnichannel Technologies at Radial, talks about some of the key building blocks you need.

Byrde discusses how an omnichannel strategy that balances the technology stack with businesses processes and organizational structure and culture can help you provide a seamless experience no matter what channel your customer is coming in from.

He also describes how an Order Management System (OMS) is the central point in the stack that can ensure the proper sourcing of inventory (store, distribution center, fulfillment center, etc.) to drive the most efficient order fulfillment while also preserving margin and reducing markdowns. Lastly Byrde talks about best practices in ship from store and buy online pickup in store (BOPIS), as well as the importance of real-time inventory visibility and a flexible architecture that can adapt to future changes.

You can view the entire video here.

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