Cyber Weekend Stays Strong for Silver Star Brands

Content Manager

Silver Star Brands saw a strong Black Friday and Cyber Weekend.  In this video, Ian MacDonald,  ecommerce manager for Silver Star Brands  talks about how they did during one of the busiest  shopping weekends of the year.

“We started launching things on Wednesday, more things on Thanksgiving and definitely we had everything rocking by Black Friday,” said MacDonald.

MacDonald said, the whole weekend stayed strong through Cyber Monday.  People, he said were in the shopping mood and ready to buy.

MacDonald said Cyber Monday is the busiest for Silver Star Brands, and what surprised him was that Black Friday was a busy day for them, while at previous ecommerce retailers he had worked for that was not the case.

“It’s really interesting it’s so busy for us, in fact it’s the busiest day in the call center,” said MacDonald.

Partner Content

Hincapie Sportswear Finds Omnichannel Success in the Cloud - Netsuite
For more and more companies, a cloud-based unified data solution is the way to make this happen. Custom cycling apparel maker Hincapie Sportswear has leveraged this capability to gain greater visibility into revenue streams, turning opportunities into sales more quickly while gaining overall operating efficiency. Download this ecommerce special report from Multichannel Merchant to more.
The Gift of Wow: Preparing your store for the holiday season - Netsuite
Being prepared for the holiday rush used to mean stocking shelves and making sure your associates were ready for the long hours. But the digital revolution has changed everything, most importantly, customer expectations. Retailers with a physical store presence should be asking themselves—what am I doing to wow the customer?
3 Critical Components to Achieving the Perfect Order - NetSuite
Explore the 3 critical components to delivering the perfect order.
Streamlining Unified Commerce Complexity - NetSuite
Explore how consolidating multiple systems through a cloud-based commerce platform provides a seamless experience for both you, and your customer.