How Effective Promotions Affected Cyber Weekend Sales

Ecommerce sales grew considerably over the Thanksgiving and Cyber Monday weekend, and the channel itself took a bigger slice of the pie when compared to in-store revenues.

[CLICK HERE for Multichannel Merchant’s Cyber Weekend 2013 coverage]

In this video, Adobe Digital Index principal analyst Tamara Gaffney talks about some of the holiday sales trends to date.

Mobile was a huge surprise on Black Friday, Gaffney said. While 40% of consumers told Adobe they were going to use their mobile phone in a store, even more did that on Black Friday.

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