How Effective Promotions Affected Cyber Weekend Sales

Ecommerce sales grew considerably over the Thanksgiving and Cyber Monday weekend, and the channel itself took a bigger slice of the pie when compared to in-store revenues.

[CLICK HERE for Multichannel Merchant’s Cyber Weekend 2013 coverage]

In this video, Adobe Digital Index principal analyst Tamara Gaffney talks about some of the holiday sales trends to date.

Mobile was a huge surprise on Black Friday, Gaffney said. While 40% of consumers told Adobe they were going to use their mobile phone in a store, even more did that on Black Friday.

Partner Content

3 Critical Components to Achieving the Perfect Order - NetSuite
Explore the 3 critical components to delivering the perfect order.
Streamlining Unified Commerce Complexity - NetSuite
Explore how consolidating multiple systems through a cloud-based commerce platform provides a seamless experience for both you, and your customer.
Build the Foundation for Great Customer Experiences - NetSuite
Understand how consistent, timely, relevant and personalized experiences are enabled by having the right technology foundation in place.
Strategies for Maximizing Mobile Point-of-Sale Technology - NetSuite
Learn the top five innovative ways to utilize your mobile POS technology to drive customer engagement, increase sales and elevate your brand.