How are you capturing the impulse buyer?
It was pretty easy for an impulse buyer to buy a cooler back in the 90s.
All the impulse buyer had to do was get in the car and drive to Caldor. Or, if the impulse buyer didn’t find the right cooler at Caldor, he could just drive around all day until he finally found the right one.
But today’s impulse buyers are armed with smartphones. And if your ecommerce site is not mobile-friendly, and ready to handle the impulse buyer, you may be losing out on a sale.
Not only do you want the mobile shopper to have as much product information as possible to make a purchase, you need to let the mobile shopper know how close they can find their new cooler, and if the item is in stock.
You can learn more about how to capture the impulse buyer in this executive summary from Multichannel Merchant, “Capturing the Impulse Buyer.”
Download your copy today at bit.ly/impulse-buyer.